HelloFresh Review

Elisheva Sokolic

Bottom Line

HelloFresh has a reputation around the globe as one of the best and brightest meal kit delivery services in the world. Delicious ingredients sourced from trusted suppliers, a variety of simple, easy-to-master recipes, a transparent pricing plan at only $9.99 per serving, and a flexible subscription model makes them one of the top names we could recommend.

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Put beautiful food on your plate with HelloFresh

Ideal For

•  Busy couples who want to spend less time meal planning and grocery shopping men and women looking for a nutritious and balanced alternative to frozen supermarket meals

•  Anyone who wants to get inspired and actually have fun cooking deliciously simple meals


•  Deliciously simple, easy-to-master recipes take around 30 minutes and have just 6 steps A variety of flavors, cuisines and techniques ensure dinner is never boring

•  Vegetarian options available

•  The flexibility to pause or cancel at any time


•  Only 8 options to choose from each week

•  Not for singles

Why Go With HelloFresh

Why Choose HelloFresh

HelloFresh is a unique and fun option for anyone who feels like their eating habits are suffering due to a busy lifestyle or a lack of culinary skills. Users can order 3, 4 or 5 Classic Plan meals per week. These come in portions for either 2 or 4 people, making it perfect for both couples and families alike. The ingredients come pre-measured with easy-to-follow recipes that have just 6 steps and come together in around 30 minutes. There are vegetarian, gluten-free, nut-free, and vegan options, plus the option to customize a meal plan with Fit, Variety, Quick, Pork-Free, Beef-Free or Shellfish/Fish-Free preferences.

What They Offer

HelloFresh’s weekly menus

•  Delicious and responsibly sourced ingredients delivered to your door

•  Classic, Vegetarian, or Family Plans

•  The option to customize with Fit, Quick or Variety preferences

•  One Hall of Fame meal a week (the all-star recipe that customers love most)

•  One Premium meal a week (elegant recipes with handpicked selection of premium ingredients)

•  One Breakfast option a week (for those breakfast-for-dinner nights or weekend mornings)

•  A fully stocked online Kitchenware shop with the best chef-approved kitchen essentials

•  Premium wines hand-selected to pair with HelloFresh meals as part of the Wine Club

More Reasons to Choose HelloFresh

HelloFresh has great reviews


•  One element of using meal kit delivery services that concerns customers is what happens to all the packaging required to send food cross-country every single week. HelloFresh thought about this when they developing their packaging by creating the following recycling guidelines.

•  Insulating Liners – The honeycomb paperboard is curbside friendly, while the summer lines will need to be taken to a recycling center. Winter liners can go in the trash.

•  Ice packs – Water-soluble contents can be emptied into the trash (not down the sink). The plastic pack can be recycled.

•  HelloFresh box – Can be folded and discarded with your regular recyclables

•  Separator and meal kits – All 100% curbside friendly.


We haven’t seen a company which provides so much information about how and where their products and ingredients are sourced. The website has a whole section highlighting some of the suppliers they are particularly proud to work with, and they also have a lot of information on their FAQ page to highlight their responsible sourcing practices.

HelloFresh’s suppliers

The company is committed to sourcing sustainable, ocean-friendly seafood (both wild-caught and farm raised) rated a Best Choice or Good Alternative by the Monterey Bay Aquarium Seafood Watch program. They require traceability on both how and where the seafood has been caught and have additional sustainability certifications, which include MSC (Marine Stewardship Council) and BAP (Best Aquaculture Practices). Representatives from HelloFresh personally visit each meat supplier to make sure the operation is food-safe and that the animals are antibiotic and hormone free, as well as ethically treated.

How it Works

To get started, users simply sign in using Facebook, or by entering their email address and choosing a password. Next, customers choose between the Classic Plan, Veggie Plan or Family Plan. The Classic Plan allows the most choice with 8 delicious recipes each week compared to 3 handpicked recipes for both the Veggie and Family Plan The Veggie Plan is simply meat and fish free, while the Family Plan will suit picky eaters and children, too.

HelloFresh Signing Up

Choose between 2 and 4 people for the Classic Plan, and whether your household would like 3, 4 or 5 meals per week. Shipping is always free. Users will immediately be prompted to enter their delivery address, and will be shown available delivery dates and times. Unlike many other meal kit delivery services, customers can choose the delivery date that works for them. Lastly, customers choose to pay by either credit/debit card, or by PayPal. The plan will auto-renew each week. As a flexible service, orders can be paused or cancelled at any time with 5 days notice.

Variety of Food Offered

HelloFresh has a qualified team of chefs and dietitians on staff to craft delicious, balanced recipes simple enough to cook at home. They have a wide variety of meal options, and allow customers to make certain preferences and omissions clear. At the moment, the Classic Plan allows for the following customization options:

•  Beef-free

•  Pork-free

•  Shellfish/Fish-free

Within the Classic Plan, customers can also choose from the following lifestyle preferences:

•  Fit: The most wholesome, nutritionally dense and balanced meals on the menu (around 650 calories per serving).

•  Quick: The simplest and quickest recipes that take 30 minutes or less.

•  Variety: Recipes featuring new ingredients or techniques for those craving something different (but still totally doable).

The Classic Plan menu also includes the weekly Hall of Fame meal (the all-star recipe customers love most), Premium option (elegant recipe with a handpicked selection of premium ingredients), and Breakfast recipe.

There is also a Veggie Plan, which has less variety and no meat or fish. Instead, these recipes include plant-based proteins, hearty grains and seasonal produce. Customers can also opt for the Family Plan to receive meals that suit tiny tummies and adults alike. All meals can be viewed weeks in advance, and Classic Plan customers can choose between 8 weekly recipes. With a wide variety of meat, fish, poultry, pasta, produce and grains, there’s something for everyone. All the pre-measured ingredients are sent with easy-to-follow, 6-step recipes complete with nutritional information and cooking tips.The only ingredients you won’t find in the box are salt, pepper, sugar, oil and butter.

The recipes are marked by difficulty level to help customers choose what they would like for the coming week.

Pricing Options

HelloFresh pricing

The pricing is one of the best elements of HelloFresh. It’s extremely transparent and very affordable. As a blanket rule, every serving is $9.99. The only exception here is the Family Plan, which comes in at $8.74 per meal. Shipping is always free.

They are able to offer such competitive prices by sourcing seasonally, establishing direct relationships with suppliers to avoid markups and pre-measuring ingredients to avoid waste.

Help & Support

HelloFresh Support and FAQ

If users need any help, there are a few email addresses to use, depending what the issue might be. The account management section of the site can help with a lot of troubleshooting, especially when users are first starting out with HelloFresh. There is also a comprehensive FAQ section which really does cover everything a customer might want to know about the service. The categories include:

•  Managing My Account

•  Placing And Editing Orders

•  Delivery

•  Membership And Plans

•  Recipes, Ingredients and Packaging

•  Gift Cards

•  HelloFresh Shop

•  HelloFresh Wine Club

If users still can’t find the help they need, they are encouraged to phone Customer Care or reach out by social media.

What’s Unique About HelloFresh?


The HelloFresh blog, Fresh Times, is split into four fun sections. The first is aptly called Eat and covers everything from breakfasts and lunches to drinks and snacks. Recipes, ideas and guides are all here for users to check out and enjoy.

The Tips and Tricks section of the blog includes nutrition information and cooking tips, tricks and hacks These can vary from Thanksgiving shopping lists to and healthy eating ideas to information about recipes on the following week’s menu.

Behind the Scenes is all about the HelloFresh suppliers and partners, telling users more about where and how the food arrives at their doors.


There’s a lot which is unique about the HelloFresh’s Kitchenware collection. Firstly, they include some must-haves, such as a recipe card binder so that home cooks can keep their recipes handy to recreate and learn from as they extend their own repertoire. The online shop includes sharp knives, oven to tableware, cleanup tools and storage extras, plus eco-friendly elements such as an odor-eliminating compost bin.

The really unique element which we love, however, is the HelloFresh kits. These are specially curated collections of utensils or products which suit a particular need, such as a Tiny Tummies Kit for budding sous chefs to get started in the kitchen.

HelloFresh offers meal kits

Other Kits which have caught our eye include,

•  The Aftermath Kit: Great for cleanup and storage, this includes a dish scrubber, storage containers, soap dispenser and kitchen towels.

•  The Quick-Fix Kit: Home cooks can cut down on prep time with a digital kitchen timer, garlic press, citrus squeezer, potato masher and food chopper.

•  The Starter Kit: We love this beginners kit, which includes a zester-grater, spatula, olive wood spoon, multifunction peeler and some elevated steel tongs.

All products are sold from trusted partners such as Joseph Joseph and Microplane, as well as some HelloFresh originals.

Review In Short

HelloFresh has a variety of options depending on what you’re looking for. Preferences include Fit (around 650 calories per serving), vegetarian, and family- friendly. All recipes are outlined step by step, and ingredients responsibly sourced, pre-measured, and delivered weekly for 2 or 4 people. Although there are no options for desserts, there are options for dinner and breakfast that could make your life a whole lot easier.

About HelloFresh

HelloFresh was founded in Berlin, Germany in December 2011 by Dominik Richter, Thomas Griesel and Jessica Nilsson. The company has over 800,000 subscribers around the world and sends out almost 7.5 million meals per month, globally. They have a strong presence in Australia, Austria, Belgium, Canada, Germany, Netherlands, Switzerland, the United Kingdom and the United States. As the CEO of the company, Dominik Richter is still highly involved in this flourishing meal kit delivery service. They are known for their simple recipes, delicious ingredients, flexible subscription model which suits a wide user base. They were valued at around $2 billion in December 2016.

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Physical Address




Contact Details

For General Inquiries, email hello@hellofresh.com.

For Delivery Inquiries, email delivery@hellofresh.com.

For Billing Inquiries, email billing@hellofresh.com.

For Problems with your Latest Box, email errors@hellofresh.com.


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*The information on this site is based on research, but should not be treated as medical advice. Before beginning any new diet plan, we recommend consulting with a physician or other professional healthcare provider. Results may vary based on various health factors, individual weight loss plans and adherence to the meal plan..

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